About Us
About
Art you can roll with.
ZZZ’s Collective reimagines smoking accessories as a canvas for artistic expression. By collaborating with independent artists across a wide range of mediums, we turn rolling papers, cones, and trays into collectible pieces designed to be used, shared, and appreciated.
Our Commitment
ZZZ’s was built to support artists in a meaningful way. Instead of one-off collaborations, we pay commissions on every product sold featuring an artist’s work—creating a recurring revenue stream that values creativity long after launch.
To date, ZZZ’s has given back over $100,000 to artists and is carried by more than 1,000 dispensaries across the United States.
Founder
Eric Sellew
Founder & CEO
Eric founded ZZZ’s in 2020 while completing his senior year of college in Amherst, Massachusetts. The brand was launched during COVID to build a creative, artist-driven smoking accessory brand.
Entrepreneurial from an early age, Eric built and operated small businesses throughout high school and college, including a local garlic business and firewood delivery service.
